A Little Agency Laney May 2026
Warning: This review contains spoilers and mature themes.
The "Little" Advantage: Why Small is the New Big
The agency’s name is intentionally ironic. In a world where holding companies own massive PR conglomerates (WPP, Omnicom, Publicis), calling yourself "A Little Agency" is a radical act of rebellion. It signals a shift away from scale for scale’s sake toward deep, relational work. A Little Agency Laney
As a founder who built Saie into a major beauty brand, Laney often shares lessons through her agency work and public speaking: Warning: This review contains spoilers and mature themes
Who this isn’t for
- Large enterprises needing deep, cross-functional teams and enterprise-level integrations.
- Brands that want highly experimental, high-budget creative stunts as the primary strategy.
- Clients expecting long approval cycles and heavy layers of internal stakeholders without decisive decision-making.
So, what is your little agency? What is your Laney? So, what is your little agency