Ben Settle is a renowned email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous top marketers and helped them achieve remarkable success through his email marketing strategies.
If you are a business owner, copywriter, or freelancer who is tired of playing the "like and share" game, Ben Settle's Email Players issues 1-15 are required reading. They are not a gentle introduction. They are a shock to the system.
: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling Ben Settle - Email Players 1 - 15
The "Email Players" newsletter is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary.
, you’ll see why the "old school" direct response fundamentals still crush everything else. Ben Settle is a renowned email marketing expert,
Ben Settle’s Email Players newsletter is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.
Here is a deep dive into what makes this sequence the ultimate masterclass in inbox persuasion. The Philosophy of "Infotainment" If you are a business owner, copywriter, or
Ben Settle is a convicted felon (a story he does not hide, using it as a badge of honor). He is an anti-guru. He famously refuses to "grow" his business beyond a certain size because he values his time and sanity over chasing an extra zero in his bank account. His clients range from supplement sellers to B2B consultants to adult entertainment moguls.
The Lesson: Funnels are for farmers. Email players don't herd sheep; they lead wolves.