Ben Settle's Email Players is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment, which combines teaching with high-impact personality. Core Philosophy of Early Issues
Subject: The "evil" guru down the street
3. The Feud Trigger How to name your competitor (legally) to boost opens by 30%. This is "Player" level politics.
Bad move.