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While there is no official, legal "free PDF" of the full book available online, you can access comprehensive evidence-based summaries and research papers that cover the core scientific findings from Byron Sharp and Jenni Romaniuk's How Brands Grow Part 2 Core Concepts of How Brands Grow Part 2
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Mental availability is the probability that a buyer will think of your brand in a buying situation. While there is no official
Mental and Physical Availability Revisited: The book provides updated case studies on how to build Mental Availability (being easy to think of) and Physical Availability (being easy to buy) in regions where distribution channels (physical availability) might be fragmented or chaotic.