The phrase "Less but Better" (Weniger, aber besser) is the defining philosophy of legendary German industrial designer Dieter Rams
A product is bought to be used; it must be neutral and restrained. 3. The 10 Principles of Good Design less but better dieter rams pdf
While the "Less but better" phrase is the headline, the PDF contains the framework. Here is exactly what those ten principles teach: The phrase "Less but Better" ( Weniger, aber
The phrase "Weniger, aber besser" (Less, but better) is the distillation of Rams’ design ethos. It argues against the conspicuous consumption and superficial styling prevalent in the mid-20th century (and arguably even more so today). Here is exactly what those ten principles teach: 1
Action exercise from Rams’ philosophy:
Take one object (physical or digital). Remove one non-essential feature. Test if it works better.
If assembling a PDF that collects Rams’s ideas, images, and commentary, follow these guidelines: