The "Loonie and Hi-C scandal" refers to the controversial arrest and subsequent legal battle involving two of the Philippines' most respected hip-hop figures: Loonie (real name Marlon Peroramas) and his close collaborator, Hi-C (real name Christopher Hao).
Stop falling for the bait! 🎣 The "Loonie and Hi-C scandal" is a classic example of an old battle rap rumor being used for clout. No video exists, and the parties involved have already called out those spreading the misinformation. Let’s stick to the music. 🎙️🔥 #HipHopPH #StickFiggas #Loonie #HiC #FactCheck loonie and hi c scandal
The Loonie stands outside the laundry mat, counting the day’s take. He has the money, but his back hurts. His entertainment was real, but it didn’t pay the deductible on his dental. The Hi-C stumbles out of the after-hours, phone dead, wallet empty, wrist sore from a watch he returned that morning. His entertainment was legendary, but no one is filming the walk of shame. The "Loonie and Hi-C scandal" refers to the
The public's ire was not solely directed at Hi-C's product design but also at the company's apparent lack of understanding and respect for Canadian culture. The cartoon loonie was seen as a shallow attempt to cash in on the country's iconic currency, without putting in the effort to genuinely engage with or learn about Canadian identity. The backlash against Hi-C's Loonie product line serves as a cautionary tale for companies seeking to tap into national pride and cultural icons. The Absurdist Shield: Use ridiculous names and imagery
Hi-C denounced the remarks as defamatory and an affront to her dignity. While the podcast owner apologized and retracted the content, Hi-C demanded a public video confession from Badang himself, warning of potential legal action. Loonie’s Reaction:
Intro:
What started as a patriotic partnership between the Royal Canadian Mint (the Loonie) and streetwear brand Hi-C ended in parliamentary hearings. The “Loonie x Hi-C” limited-edition toonie—featuring a holographic juice box and a loon in a puffer vest—was meant to celebrate Canadian youth culture. Instead, it triggered a scandal over counterfeiting, cultural appropriation, and a very sticky locker room video.
