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Title: Platform Diversification and Personal Branding: A Case Study of Audrey Bitoni, Nikki Benz, and Keiran Lee on OnlyFans

Abstract:
OnlyFans has disrupted the adult entertainment industry by shifting economic control from production studios to individual performers. This paper analyzes the strategic approaches of three established industry figures—Audrey Bitoni, Nikki Benz, and Keiran Lee—on the platform. It examines how each leverages pre-existing fame, niche branding, and direct-to-consumer engagement to maximize revenue and creative autonomy. The findings highlight a common pivot from traditional studio work to entrepreneurial content creation, though each performer’s tactics differ based on gender, career stage, and audience expectations.

OnlyFans: Audrey Bitoni is active on OnlyFans, where she shares exclusive content with her subscribers. The nature of her content on OnlyFans is typically adult-oriented. OnlyFans - Audrey Bitoni- Nikki Benz- Keiran Lee

Ownership: Creators now own their content libraries rather than working solely for major studios. The findings highlight a common pivot from traditional

Audrey Bitoni and Nikki are two successful social media personalities who have built a massive following on OnlyFans and other platforms. Their content has been widely discussed and shared online, and they have become influential figures in the adult industry. While they have faced challenges and controversies, they continue to create and share content with their fans, solidifying their positions as two of the most popular creators on OnlyFans. Ownership: Creators now own their content libraries rather