Rosalind Krauss Reinventing The Medium Pdf May 2026

Rosalind Krauss’s "Reinventing the Medium" argues against the exhaustion of traditional art forms, proposing a "post-medium condition" where artists define new, internal rules for their work rather than adhering to traditional materials. Key to this theory is the concept of "technical support" and the reinvention of mediums, illustrated through artists like Marcel Broodthaers and James Coleman.

7. Influence and Legacy

“Reinventing the Medium” became foundational for: rosalind krauss reinventing the medium pdf

She argues that modernist artists became aware of the conventions of their specific mediums (the flatness of painting, the indexical nature of photography) as a set of rules. The "reinvention" occurs when an artist acknowledges these conventions not as limitations to be obeyed, but as conventions to be played with. The medium is no longer a given fact of nature; it is a social construct that the artist can choose to inhabit, empty out, or reshape. JSTOR : Often titled under "Reinventing the Medium"

JSTOR: Often titled under "Reinventing the Medium" or found within the journal Critical Inquiry. rosalind krauss reinventing the medium pdf