• Platforms as patrons: YouTube AdSense, TikTok's Creator Fund, and Twitch subscriptions provide direct monetization.
• Crowdfunding and subscriptions: Patreon and OnlyFans allow fans to pay creators directly, bypassing traditional advertising.
• Disintermediation: MrBeast, the world's most popular YouTuber, runs a production studio that rivals cable networks, yet he started alone.

• Growth of Gaming: The video game industry generates more revenue than the film and music industries combined.
• Transmedia Storytelling: Stories now span platforms—a show might have a podcast, a video game, and a graphic novel, all telling different parts of the same narrative.
• Interactive Storytelling: Projects like Black Mirror: Bandersnatch allow viewers to choose the plot direction, hinting at a future of active rather than passive consumption.

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