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• "Ullu: The new king of Indian streaming?" by The Economic Times (2020)
• "Indian streaming market to reach $2.5 billion by 2025: Report" by Mint (2020)

, Ullu remains a polarizing figure in digital media. While it continues to attempt operations through new domains and app iterations, it faces a "pattern of enforcement" where the government repeatedly blocks platforms that fail to comply with the IT Rules, 2021 ullu hot video

: By 2024, Ullu had attracted over 21 lakh paying subscribers, surpassing Netflix's count in India at that time. Financial Success User Profile and Personalization