Apple is known for its meticulous attention to design consistency, and the fonts used in its keynote presentations are no exception. For many years, Apple used Helvetica or Helvetica Neue as the primary typeface in its keynote slides. However, since 2015, Apple has exclusively used its own custom typeface, San Francisco (also known as SF Pro), across all its operating systems, marketing materials, and keynote presentations.
You can see Myriad Pro in classic keynotes like the original iPhone launch in 2007 and the iPad launch in 2010. The famous "One more thing..." slides were almost always set in Myriad Pro.
Apple currently uses San Francisco (SF Pro) in their keynote presentations, evolving from Helvetica Neue. The choice prioritizes consistency with their operating systems, high projection legibility, and a clean, modern aesthetic. Typography remains a silent but critical component of their brand communication.
New York: Sometimes used as a companion serif font for more editorial or classic slide sections.
Garamond (The 80s and 90s): In the very early days, Apple used a condensed version of ITC Garamond for their "Think Different" campaign and early Macintosh marketing. Why Does This Choice Matter?
for specific branding consistency, though it is visually nearly identical to SF Pro. Serif Alternative:
Apple currently uses its proprietary typeface, San Francisco (SF Pro), for its Keynote presentations. This font family was introduced in 2015 to unify typography across all Apple platforms and marketing materials. Key Details of Apple's Presentation Typography
Apple’s typography is a masterclass in restraint. They don't use fancy effects, drop shadows, or complex fonts. They use a perfectly designed sans-serif, set in white on a black background, scaled to fill the screen with confidence. If you want your next pitch deck or product launch to feel "Apple-like," stop searching for exotic fonts. Master SF Pro first.
Apple is known for its meticulous attention to design consistency, and the fonts used in its keynote presentations are no exception. For many years, Apple used Helvetica or Helvetica Neue as the primary typeface in its keynote slides. However, since 2015, Apple has exclusively used its own custom typeface, San Francisco (also known as SF Pro), across all its operating systems, marketing materials, and keynote presentations.
You can see Myriad Pro in classic keynotes like the original iPhone launch in 2007 and the iPad launch in 2010. The famous "One more thing..." slides were almost always set in Myriad Pro.
Apple currently uses San Francisco (SF Pro) in their keynote presentations, evolving from Helvetica Neue. The choice prioritizes consistency with their operating systems, high projection legibility, and a clean, modern aesthetic. Typography remains a silent but critical component of their brand communication. what font does apple use in their keynote presentations
New York: Sometimes used as a companion serif font for more editorial or classic slide sections.
Garamond (The 80s and 90s): In the very early days, Apple used a condensed version of ITC Garamond for their "Think Different" campaign and early Macintosh marketing. Why Does This Choice Matter? Apple is known for its meticulous attention to
for specific branding consistency, though it is visually nearly identical to SF Pro. Serif Alternative:
Apple currently uses its proprietary typeface, San Francisco (SF Pro), for its Keynote presentations. This font family was introduced in 2015 to unify typography across all Apple platforms and marketing materials. Key Details of Apple's Presentation Typography You can see Myriad Pro in classic keynotes
Apple’s typography is a masterclass in restraint. They don't use fancy effects, drop shadows, or complex fonts. They use a perfectly designed sans-serif, set in white on a black background, scaled to fill the screen with confidence. If you want your next pitch deck or product launch to feel "Apple-like," stop searching for exotic fonts. Master SF Pro first.