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Pillar 1: Transmedia Storytelling (The Narrative Web)
The most durable way to link entertainment content and popular media is to stop thinking of your story as a single artifact. Instead, build a narrative web.
Community Building: Popular media provides the "what," while social platforms provide the "where." Together, they create a space for fans to share music, memes, and videos tailored to specific interests. The New Loop
The concept of link entertainment has been around for several years, but it wasn't until the mid-2010s that it started gaining traction. One of the pioneers in this space is the online entertainment company, The Onion. In 2014, they launched a series of interactive articles called "ClickHole," which used humor and satire to engage readers. The success of ClickHole paved the way for other media companies to experiment with link entertainment.
- Movie Franchises: Movie franchises like Marvel and Star Wars have become cultural phenomenons, with a huge following and a significant impact on popular culture.
- Music and Film: Music and film have always been closely linked, with many movies featuring popular music and many musicians collaborating with filmmakers.
- Influencer Marketing: Influencers and YouTubers have become important partners for entertainment companies, helping to promote movies, TV shows, and music to their millions of followers.
- Video Games: Video games have become a major part of the entertainment industry, with many games being adapted into movies and TV shows.
- Tactic: Do not just post behind-the-scenes photos on Instagram. Post them on Reddit AMAs or in a Discord server. The conversation in the comments is the popular media. You are merely hosting it.
The Rise of Link Entertainment