Letycia+soares+nua+extra+quality [new] | Cross-Platform |

(Professional Athlete): A Brazilian basketball player (6'2" center) who played for the University of San Diego

Sample: 452 adult consumers (female = 82 %, male = 18 %) recruited via an online panel (Qualtrics). Quotas ensured representation across the five main Brazilian macro‑regions. letycia+soares+nua+extra+quality

2.6 Price‑Value Congruence

Price is a double‑edged sword: while high price may signal luxury (Vigneron & Johnson, 2004), a mismatch between price and perceived benefits erodes PQ (Huang & Benyoucef, 2021). winner of the Prêmio Bibi Ferreira

(Musical Theatre Star): An acclaimed Brazilian actress and singer, winner of the Prêmio Bibi Ferreira letycia+soares+nua+extra+quality